Learn to use AI as a sales tool

Artificial intelligence is transforming the sales landscape – like everything else.

AI-powered tools and technologies can help sales teams automate tasks to save time, ironically to get more personal and, most importantly, close more deals. Here are five of the latest ways AI is being used in sales.

• Lead generation and lead scoring: AI-powered lead-generation tools can identify potential leads from a variety of sources. It can also be used to qualify leads by analyzing their demographics, web behavior and other factors.

• Sales forecasting: AI-powered sales-forecasting tools can analyze historical sales data, customer data and market trends to predict future sales performance. This information can help sales teams set realistic goals and allocate resources effectively.

• Personalized communication: It can help sales teams personalize their communication with a large number of customers. AI-powered email marketing tools can segment customer lists and send personalized emails.

• Sales coaching: AI-powered sales coaching tools can track sales calls and identify areas for improvement. It can also be used to provide real-time feedback and coaching during sales calls.

• Customer relationship management: AI can help sales teams manage customer relationships more effectively. AI-powered CRM tools can automate tasks such as lead tracking, contact management and deal-pipeline management.

Here are a few examples of specific AI-powered tools and technologies that are being used in sales today:

• Salesforce Einstein: A suite of AI-powered tools that can help sales teams automate tasks, personalize outreach and close more deals.

• Gong: A sales-coaching platform that tracks sales calls and provides personalized feedback and recommendations.

• Clari: This sales-forecasting platform can help sales teams forecast sales more accurately and allocate resources effectively.

• LinkedIn Sales Navigator: A sales tool that helps sales reps find, connect with and sell to potential customers.

• HubSpot Sales Hub: This CRM platform includes a variety of AI-powered features, such as lead scoring, deal-pipeline management and customer analytics.

• SalesGPT: Our very own AI sales navigation tool to help you conquer all things sales.

  
  

AI is rapidly transforming the sales landscape. It can help sales teams automate tasks, personalize outreach and close more deals. Sales teams that adopt AI will be well-positioned to succeed in the competitive marketplace.

I suggest taking on one piece of AI at a time, getting comfortable with it and then moving on to the next piece of the puzzle. Hurry, they are adding pieces every day.

This was originally posted on The Upstate Business Journal.