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John Sterling in office

The Experience Behind the Operation: John Sterling​

Meet John

30+ Years of Sales Expertise

John Sterling is a seasoned sales professional who has spent over 10,000 hours reviewing, optimizing, and running sales teams. His career began by investing in Datastream, a company that he helped grow from a team of 4 to over 1,000 employees as the VP of Sales. 

John helped take Datastream public in 1996, managing 100+ sales reps globally (inside and outside sales), and achieving over $120M in revenue. He led 5 international acquisitions and managed sales offices in multiple countries, including the USA, Germany, Holland, France, UK, Argentina, Australia, Singapore, and China.​   

In 2006, John was instrumental in the successful sale of Datastream to Infor for $200M+ and ever since has dedicated his time to helping Noobs find success in their own sales careers. He is also an accomplished author, having written the book "Sales Noobs: Everything You Need to Know to Get Promoted" and hosts the Noob School Podcast on sales strategies and leadership.

As an avid saxophonist, you can often find John in the local live music joints around Greenville and outside, in front of downtown popular attractions. You can even catch his saxy skills as the intro to the podcast!

Our Students Have Reached Incredible Heights

business impacted by The Sterling Method

Hours of Training

10k+

Success Rate of Sales Leaders

90%

Career Dreams Landed

200+

Sales coach with class

Our Core Values

We practice what we preach. 

01

Be Passionate

We have a deep passion for sales and sharing our knowledge and expertise to help our students find their own.

02

Stay Committed

We are committed to ensuring that our students and companies achieve their full potential.

03

Keep it Fun

We believe that life is too short to be anything but fun. You should love what you do and we're here to make that dream a reality. 

The Sterling Methodology graphic

How? The Sterling Method

Our six pronged approach helps you create a predictable and expandable selling machine.
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