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How to Maximize Your Exit Strategy
Most owners wait too long to think about selling. A strong exit strategy isn’t about leaving your business — it’s about building a healthier, more valuable one.
Sterling Sales
5 days ago2 min read


The Buy, Then Build Strategy: Skip the Startup Grind & Scale Faster
Why start a business from ground zero when you can start your business venture with a head start? That's the "buy and build" play—snag a ready- made business in your start up idea area off the market, then turbocharge it with your own innovations. It's not some fancy theory; it's street-smart scaling that turns good companies into great companies faster than you can say "please?” In this unpredictable 2025 economy, buying a business with paying customers is your unfair advant
Sterling Sales
Nov 72 min read


Why Founders Should Be Their Own Best Salesperson
There’s one job a founder should never fully outsource — sales. Sure, you’ll eventually hire a team. Maybe even a VP of Sales. But in the early days, nobody can (or should) sell your business better than you. Not because you’re the smoothest talker in the room, but because you know the story — and you believe it more than anyone else. Sales Is the Ultimate Feedback Loop Founders love to talk about product-market fit, but most try to find it from behind a screen. They build,
Sterling Sales
Oct 302 min read


Building a Personal Brand That Opens Doors
You don’t need a perfect logo or polished posts to build a strong personal brand. Just show up, be real, and share what you’re great at. When people see your value and like who you are, opportunities start finding you.
Sterling Sales
Oct 133 min read


AI for the Rest of Us
From the PC to the internet, the iPhone, and now AI — every wave of innovation starts with wonder, brings uncertainty, and ends with transformation. The businesses that thrive are the ones willing to experiment, adapt, and scale.
Sterling Sales
Sep 293 min read
Build a Business People Recommend, Even When You’re Not in the Room
The best businesses don’t need to be sold—they spread through trust, relationships, and strategic partnerships. In this piece, John Sterling breaks down how to build a business that grows through referrals and relationships, not cold calls and noise.
Sterling Sales
Sep 154 min read


The Next "Good Sized" Thing
If you're hustling in sales or business, you've probably dreamed of spotting that next killer trend. Learn how to spot them.
Sterling Sales
Aug 122 min read


Five essential steps to drive sales
In today’s market, business owners must leverage every tool at their disposal to drive sales. By focusing on recruiting, training,...
Sterling Sales
Aug 52 min read


Curate your time with intention
When I was a kid, summer camp was a playground of possibility. Each morning, we’d crowd around a bulletin board plastered with a dizzying...
Sterling Sales
Jul 42 min read


The Power of Digital Detox
I was walking down the street looking down at my phone screen the other day when I noticed across the street some knucklehead walking...
Sterling Sales
Jun 92 min read


AI Is Your Assistant, Not Your Replacement | How Top Sales Reps Use AI to Win
AI won’t replace great sales reps but it will make them better. From faster research to sharper follow-ups, top performers are using AI to save time and stay focused on what matters: real conversations with real people. Here are five ways they’re winning with it.
Sterling Sales
May 314 min read


How to Build a Happier Company: 4 Keys to a Thriving Culture
Happy employees aren’t a bonus — they’re the backbone of a thriving business. This post outlines four practical ways to build a company culture where people are heard, supported, and energized to do their best work.
Sterling Sales
May 93 min read


Buying existing businesses offers advantage over startups
For aspiring entrepreneurs, the allure of launching a startup often overshadows a more practical alternative: buying an existing business.
Sterling Sales
Apr 82 min read


The Power of Showing Up
In a world dominated by Zoom and LinkedIn messages, nothing cuts through the noise like showing up in person. It’s bold. It’s rare. And it works.
Sterling Sales
Mar 12 min read


Escape Entrenched Routines in the New Year
Every New Year starts with big goals—but most fade fast. Why? Because lasting change takes more than motivation. In this post, we share 3 simple strategies to help you turn resolutions into real habits and make this year truly different.
Sterling Sales
Jan 43 min read


Why sales performance benchmarks matter
In the world of sales, where success is quantified by numbers, performance benchmarks stand as the endzones guiding teams toward their goals
Sterling Sales
Dec 4, 20242 min read


Backward planning draws a map to success
Begin with the end in mind.
The first I heard of this strategy is when I read “The 7 Habits of Highly Effective People” back in the 1990s
Sterling Sales
Nov 7, 20242 min read


Emotional intelligence key to sales leadership
Emotional intelligence is a cornerstone of leadership, particularly within the dynamic and often high-pressure environment of sales.
Sterling Sales
Oct 16, 20242 min read


The power of building rapport, trust in sales
I have a cousin named Anita. We are about the same age so I have really known her as long as I can remember.
Sterling Sales
Sep 6, 20243 min read


The Art of Persuasion: The Six Timeless Sales Techniques from Robert Cialdini
I thought once and for all it would be fun to open the Kimono and show the Six Main Sales Rules.
Sterling Sales
Aug 29, 20243 min read
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