The Buy, Then Build Strategy: Skip the Startup Grind & Scale Faster
- Sterling Sales
- Nov 7
- 2 min read

Why start a business from ground zero when you can start your business
venture with a head start? That's the "buy and build" play—snag a ready-
made business in your start up idea area off the market, then turbocharge it
with your own innovations. It's not some fancy theory; it's street-smart
scaling that turns good companies into great companies faster than you can
say "please?”
In this unpredictable 2025 economy, buying a business with paying
customers is your unfair advantage to outpace the startup competition and
stack those wins.
Would you rather start a company and have to figure out a
name, logo, product, hiring etc.… before you have any revenue coming in
or would you rather get an SBA loan to buy a small but up and running
business that you can start to improve and collect cash on day 1? Choose instant revenue, proven tech, and a beachhead in your chosen area.
Private equity sharks have been feasting on this for years, gobbling up
fragmented markets like healthcare platforms, then welding them into lean
machines with custom tweaks and combined cost savings.
But hey, it's not just for the big dogs. Tech titans like Microsoft nailed it with
LinkedIn in 2016 not just a trophy buy, but rocket fuel for Teams, blending
social smarts into a productivity beast that prints money. The magic? Synergy! Buying skips the slow-burn risks—validated customers, no R&D roulette. Building seals the deal with your unique edge, dodging the "me too" trap of stale acquisitions. Deals where you have an knowledge advantage is where you want to play.
McKinsey's 2024 M&A deep-dive? Buy-and-build crews scored 25% juicier
ROIs, margins popping 15-20% from that post-deal innovation blitz.
Amazon's Whole Foods grab in 2017? Smart buy for brick-and-mortar
muscle, then built Prime's delivery and returns empire on top.
Our “start-up” Datastream that grew to 100Million a year in sales before we
sold, but most people don’t know it was actually started by buying a very
small software company with a product and a handful customers and 4
employes. It gave us a start to build on.
Now, let's call out the three no-BS reasons why buy-and-build is your ticket
to the top—straight-up game-changers you can't ignore:
Speed Kills the Competition: Grab that acquisition for lightning-fast market
entry and battle-tested assets, then add your custom firepower—slashing
your time-to-dominate and grow.
Use the SBA to finance 90% of the acquisition, and sometimes you can get
another 5% from the seller, making your initial investment relatively low.
Take advantage of your tax contributions by utilizing the SBA’s interest in
helping us get our own businesses.
Unlock Mega Synergies for Explosive Gains: Fuse inherited brains, data, and
Intellectual Property with what you already have for efficiency spikes and
game-changing breakthroughs.
Buy-and then-build isn't compromise—it's a shortcut.
Ditch the either/or mindset. Stack your deck in your favor and start your business at
bat on second base!
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